Nuu-Muu is built on confidence, connection, and showing up as your true self - in motion, in community, and in every season of life.
Led by longtime Nuu-Muu enthusiast and owner Gena Pass, we continue a story rooted in authenticity and guided by heart. What began as a love for dresses that move with you has grown into something deeper: a sisterhood, a way of living, and a celebration of strength in all its forms.
We believe in thoughtful design, quality you can feel, and a community that lifts each other up. Wherever you are in your journey, we're glad you are here.
This Is NuuMuu. Wear Your Joy.
The Women Behind the Dress.
From customer care to creative direction, Nuu-Muu is powered by a small but mighty team of women who are deeply passionate about what we do. We come from different backgrounds and bring different strengths to the table — but we're united by our love for this brand and the people who wear it.
We believe in showing up fully, supporting one another, and building something meaningful — together. Whether we're designing new prints, packing orders, or sharing stories in team meetings, we're rooted in connection, collaboration, and heart.
At Nuu-Muu, it truly takes a team — and we wouldn't have it any other way.
Our Story
