Nuu-Muu is built on confidence, connection, and showing up as your true self - in motion, in community, and in every season of life.
Led by longtime Nuu-Muu enthusiast and owner Gena Pass, we continue a story rooted in authenticity and guided by heart. What began as a love for dresses that move with you has grown into something deeper: a sisterhood, a way of living, and a celebration of strength in all its forms.
We believe in thoughtful design, quality you can feel, and a community that lifts each other up. Wherever you are in your journey, we're glad you are here.
This Is Nuu-Muu. Wear Your Joy.
The Women Behind the Dress.
From customer care to creative direction, Nuu-Muu is powered by a small but mighty team of women who are deeply passionate about what we do. We come from different backgrounds and bring different strengths to the table — but we're united by our love for this brand and the people who wear it.
We believe in showing up fully, supporting one another, and building something meaningful — together. Whether we're designing new prints, packing orders, or sharing stories in team meetings, we're rooted in connection, collaboration, and heart.
At Nuu-Muu, it truly takes a team — and we wouldn't have it any other way.
Our Story
