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Shine On with Goldee!


In 2019, we announced that we were making Goldee, a shiny all-gold dress for a laugh on April Fool’s Day. Little did we know just how many in our community whole-heartedly wanted a Goldee for themselves! Inspired by the zest you had for this Little Gold Dress, we grew that idea into a sparkly community building reality. We made one Goldee dress in each size - not enough for everyone to have one, but just the right number to share, in what has become a "sisterhood of the traveling dress" of sorts. Now everyone gets an opportunity to be a Gold Star with Goldee and – this is our favorite part – spread light and love by sharing her!


In the last 18 months, Goldee has visited 121 Gold Stars in 30 states, and adventured through 3 different countries...



She's hiked, biked, boated, voted, worked a Covid vaccination clinic, played music, celebrated holidays, birthdays and weddings, walked dogs, swapped cookies, attended book clubs, stood on the legislative floor, shoveled snow, taught classes, went to the dermatologist, panned for gold, milked a goat, changed a car tire, road tripped, baked and sewed and weeded, ran races, tap danced, wrote grants, starred in a music video, marched in a parade and went to Disney World! Honestly, it seems like we could make a shorter list of the things she HASN'T done. 





Even though her adventures are many, what causes Goldee to shine the brightest is the even deeper bond she helps create within our Nuu-Muu community, allowing Gold Stars to connect in a different and profound way. Goldee reminds us that the light behind this dress - behind our company - is our people and the love we share between us.




What some Gold Stars are saying:

"Nuu-Muus give me a boost and Goldee was like a rocket launcher for me!”

“Wearing Goldee these last 2 weeks reminded me that we all shine beauty…we just sometimes need a sparkly dress to remind us of our “inner sparkle!"

“She brings both confidence and ability to see new opportunities and hope for the future.” 



Want to know more about this fun traveling dress program? All the information you could ever need is right on this page!




    What you'll receive inside the Goldee package:

    • A sparkly Goldee dress ready for adventure
    • A Goldee Guestbook 
    • A laminated copy of the Goldee Guidelines

      ...all inside a reusable LimeLoop shipping package. 




    Goldee Guidelines 

    1. You can adventure with Goldee once per calendar year. Make the most of your 2 weeks together!

    2. Share some photos of yourself wearing Goldee on Team Nuu-Muu and/or Instagram during your time together. Be sure to use the hashtag #SHINEON when you post! 

    3. Write a bit about yourself in the Goldee Guestbook, and limit your entry to 1 page. Please include details such as your name, home country/state, and the dates you had Goldee.  

    4. Please keep Goldee away from strong scents, like fragrant detergent/fabric softener, perfume, cigarette smoke, incense, strong pet odors, etc. When your Gold Star moment is over, please carefully wash with unscented detergent and hang dry Goldee before sending her on. 

    5. About halfway through your Goldee time, you'll receive an email with instructions from on how to pass her on to the next Gold Star. Please respond promptly and follow the guidance in the email.

    6. Please do not throw away the shipping bag! This is a reusable LimeLoop shipper that you will use to send Goldee to the next lucky Gold Star. Reusable packaging is a win for all!

    7. If you have any questions, please email

    8. No matter what you and Goldee do together, have fun!




      Shipping Goldee

      Halfway through your Gold Star moment, check your email for instructions on where and how to send Goldee for her next adventure. Please respond to this email promptly. Make sure to save the reusable LimeLoop shipper as that is Goldee's transport to her next adventure! 

      In general, you are responsible for covering the cost of shipping to the next Gold Star. We're happy to assist occasionally, for example on large international fees. If shipping costs are a barrier to participation, please email 




      Frequently Asked Questions:

      Can I adventure with Goldee for more than one round?

      If you've been a Gold Star before, feel free to sign up again! Please note that those who have not yet had the opportunity to adventure with Goldee will be randomly selected first before previous Gold Stars who are signing up for a second round. 

      How many Goldee dresses are there and in what dress style?

      We made only ONE Goldee Ruu-Muu each in sizes XS-3XL.

      How does Nuu-Muu decide where Goldee goes each time?

      We choose Gold Stars at random from the sign up list. We give priority to those who've never had a turn with Goldee, and we may take location into account to be mindful of Goldee's carbon footprint (especially when she heads out of the United States). Halfway through your visit with Goldee, you'll receive instructions from letting you know where and how to send Goldee along.

      How will I know when it's my turn?

      When you're selected to be the next Gold Star, you'll get an email from a few weeks in advance to verify shipping details and confirm that it's a good time for you to adventure with Goldee. Responding to this email promptly will ensure a timely Goldee transition. Please add to your email contacts to ensure that we don't end up in your spam folder!

      Does it cost anything to participate?

      There are no sign-up or participation costs. We made these dresses as a low-cost way to build community and have fun. However, you are responsible for the shipping costs associated with sending her to the next Gold StarIf shipping costs are a barrier to participation, please email

      Do I have to go on big adventures with Goldee? Can we just hang out on the couch and read a good book together?

      Goldee is game for whatever adventure you take her on - climbing a mountain, running a 5K, biking along a trail, baking cookies in the kitchen or heading to the couch to read that book. Whatever you chose to do together, be safe and enjoy yourselves!

      How do I wash Goldee?

      Wash Goldee just like your other Nuu-Muus - machine wash with unscented detergent, hang dry and avoid Velcro. Please also limit Goldee's time with strong scents of any kind such as fragrant detergent/fabric softener, perfume, cigarette smoke, incense, pet odors, etc. Remember, she's a guest and will be traveling to other hosts who may have allergies or sensitivities. 

      What if there is a shipping delay? Will this affect how long I get to keep Goldee?

      If Goldee takes a long time to get to you, reach out to when she arrives so we can adjust her travel plans and ensure that you get your full golden moment.

      How do I sign up to have a turn with Goldee?

      Click "Host Goldee" below and fill out the enrollment form! Open enrollment for the Shine On with Goldee program starts November 15 and runs through December 6, 2022. 


      Who do I contact with questions?

      Email and ask away!